Careers at the Aspen Institute
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Aspen Institute employees come from a wide range of backgrounds and possess a unique blend of education, skill, and policy experience. We recognize that our people are our vital resource and we value their knowledge, enthusiasm, and commitment. At the Aspen Institute we offer competitive salaries and a wide variety of benefits to our employees and their families.

If you would enjoy working in a dynamic environment and are looking for an opportunity to become part of a stellar team of professionals, we invite you to apply online today.


Marketing and Communications Associate

Department: FSP
Location: Washington, DC

The Aspen Institute is a global nonprofit organization committed to realizing a free, just, and equitable society. Since its founding in 1949, the Institute has been driving change through dialogue, leadership, and action to help solve the most critical challenges facing communities in the United States and around the world. Headquartered in Washington, DC, the Institute has a campus in Aspen, Colorado, and an international network of partners.

The Aspen Institute Financial Security Programís (FSP) mission is to illuminate and solve the most critical financial challenges facing American households and to make financial security for all a top national priority. We aim for nothing less than a more inclusive economy with reduced wealth inequality and shared prosperity. We believe that transformational change requires innovation, trust, leadership, and entrepreneurial thinking. FSP galvanizes a diverse set of leaders across the public, private, and nonprofit sectors to solve the most critical financial challenges. We do this through deep, deliberate private and public dialogues and by elevating evidence-based research and solutions that will strengthen the financial health and security of financially vulnerable Americans.

Essential  Duties  and  Responsibilities:  The Marketing and Communications Associate creates and implements integrated content for a wide range of FSP platforms, including websites, email marketing, and social media channels.  The Associate builds and maintains key tools and software, brand materials, and engages with key stakeholders and partners to promote FSPís brand and helps each initiative achieve its communications goals. 

 

Essential Duties and Responsibilities:

Website and Social Media

  • Set clear and measurable annual goals around viewership, followers, and growth to improve FSPís digital footprint and extend the reach of its research and ideas
  • Maintain web properties including AspenFSP.org and AspenEPIC.org, updating promptly, and ensuring minimal downtime and website breaks
  • Create a strategy for amplifier engagement to boost the reach of FSPís messages
  • Partner with Aspen Institute communications team to place FSP content on its web platforms, social media, and other channels
  • Produce engaging and substantive digital content to meet growth and campaign goals
  • Produce quarterly report outlining results against goals 

Email Marketing and List Management

  • Set clear and measurable growth goals to increase the size of FSPís email list
  • Understand email marketing best practices and SPAM laws to ensure compliance across FSP
  • Format and send email blasts including newsletters, report releases, and other updates in email marketing platform (Mailchimp)
  • Maintain lists between email marketing platform and CRM software 
  • Produce quarterly report outlining results against goals 

Content Creation and Editing

  • Project manage the design and production of issue briefs, white papers, presentations, and other FSP publications, working with outside firms to create high-quality materials in accordance with Aspen Institute brand guidelines
  • Copy-edit materials as requested
  • Understand digital design principles to advise FSP writers and researchers on how to organize content for readability and user experience
  • Develop and edit one-pagers, PowerPoint presentations, social media toolkits, microcontent, videos, and other outputs as requested
  • Produce post-campaign reports outlining results against goals 

Event Support

  • Create project plans to support event registration, attendance, and communications
  • Manage event websites, registration flows, and pre- and post- event mass email communications with the goal of improving attendee experience
  • Book photographers and live streaming for events at headquarters
  • Support day-of event logistics as needed
  • Produce post-event report outlining results (of tasks owned by Associate) and opportunities for improvement

Media

  • Track all inbound media requests and outcomes
  • Maintain current lists of priority journalists across FSPís major research topics
  • Receive inbound journalist requests, conduct research on journalist, and make recommendation for accepting or declining invitation and which Aspen FSP spokesperson is most appropriate
  • Establish strong relationships with reporters, including following up after interview or event and sharing places FSP is quoted through FSPís social media channels
  • Produce quarterly reports on FSP media coverage and opportunities

Project Management and Teamwork

  • Participate on a variety of projects across the organization and be willing to work outside of core area of expertise
  • Advise on ways to improve workflows between communications department and rest of organization, being flexible and resourceful as priorities change

 

Knowledge, Education and Experience Sought:

  • 3-5 years of relevant experience in a communications or marketing role
  • Experience creating digital content and managing social media channels
  • Experience in managing digital content systems (such as WordPress or SquareSpace) and of social media management tools and CRM
  • Familiarity with Adobe Designer Suite
  • Excellent written and verbal communications ability
  • Strong organizational skills and attention to detail
  • Ability to multi-task on numerous projects, large and small, in both collaborative and independent situations
  • Some knowledge of or interest in issues related to financial security policy, including retirement savings, asset building, or consumer protection is a plus

The Aspen Institute is an Equal Opportunity Employer and complies with all District and federal laws. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, or protected veteran or disabled status and will not be discriminated against.

Candidate must have the ability to work under pressure and handle stress. Candidate must also have the ability to meet the regular attendance policy of the Aspen Institute.

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