About the Aspen Institute

The Aspen Institute is an educational and policy studies organization based in Washington, DC. Its mission is to foster leadership based on enduring values and to provide a nonpartisan venue for dealing with critical issues. The Institute has campuses in Aspen, Colorado, and on the Wye River on Maryland’s Eastern Shore. It also maintains offices in New York City and has an international network of partners.

About Weave: The Social Fabric Project

Weave: The Social Fabric Project was launched in May of 2018 under the leadership of David Brooks (Executive Director) of The New York Times. Weave started with a national listening tour where we identified and then went out and got to know people all around the country who are building community through caring relationships. We did this in big cities like Chicago and Houston, medium size places like Greenville, Youngstown and Missoula, and rural places like Wilkesboro, North Carolina and Nelsonville, Ohio.

What we found inspired us: people who selflessly serve others. We found that people all across the country, across many different divides were expressing and living out the same values, even though they don’t even know about each other, even if they don’t have time to step back and express their values as a coherent philosophy.

Weave has identified the core problem of society as hyper-individualism. It’s a cultural wave that has lasted 60 years know and prioritizes the self over society. But these community weavers embody a philosophy you might call relationalism. It is a philosophy, a set of values and way of living that puts relationship building at the center, not the self. It emphasizes the whole person—heart, soul, body and mind. It emphasizes radical mutuality—we are all walking together. It practices radical hospitality and aims at deep connection. Weave will champion this creed, which we think the entire Aspen Institute has been living out and embodying for the past many decades.

As we enter into the next phase of our work, we look to find ways to introduce these stories and this creed into the national conversation. Partly we will do it with the stories we write, the videos we will produce, and cultural products we develop to engage the hearts and minds of individuals. We will do this through a big gathering in May, which will bring together a large group of writers, donors, community weavers and non-profit leaders around relationalism and its distinct definition of the good life. This work is just the beginning of the cultural splash that Weave’s digital media manager will help design, execute, and amplify.

Basic Function:  

The Digital Media Manager will plan, design, develop, deliver, and monitor digital media strategies and campaigns for Weave: The Social Fabric Project. This position will work to promote content and overall brand to external audiences using social media platforms, our website, and serving as the primary lead for online community management. The Digital Media Manager will report to the Director of Communications. The primary work location will be in the Aspen Institute offices in Washington, D.C.

Responsibilities include:

Social Media

• Work with Communications Director to create, implement, and evaluate digital media strategies for social media outreach and website. Tasks include identifying appropriate outlets for outreach efforts and recommending strategic partnerships, cross-promotion, and publicity opportunities.

• Create engaging and substantive digital content for Weave, incorporating content produced by our team (articles, blog posts, images, video, infographics, community challenges, etc), as well as curating and sharing content from outside our team that further embodies and amplifies our mission.
• Develop, maintain and execute upon a social media schedule to post daily content to our program’s website and social media accounts (Twitter, Instagram and Facebook).
• Community manage and engage regularly with social media audiences to drive key themes.

Website

• Work with IT/web consultants to assess any technical challenges in displaying content and maintain and improve program website.
• Evaluate, recommend and project manage vendor to buildout new website for Weave designed to deliver content to followers (similar to media outlet).
• Serve as initial POC for inquiries about Weave from the general public.

Analytics

• Track usage of websites, social media, and emails.
• Create tailored analytic reports and benchmarking for staff to show continued progress.

 Email Marketing and List Management

• Work with the Comms Director to strategize and improve ways to use email to reach key stakeholders.
• Develop content for email messages and work with Institute’s web-team to layout and send email blasts including newsletters, event invites, and other updates from iContact.
• Maintain email contact lists in iContact and Salesforce.

 Event Support

• Implement marketing plans for events and campaigns including creating registration pages, social media and social media toolkits, and invitations, reminders, and logistics emails to promote attendance.
• Book photographers and live streaming for events at headquarters.
• Day-of support including live tweeting events, promoting live-streams, interviewing participants, running Q&A mics, and other tasks as required.

Knowledge, Education and Experience:

• A baccalaureate degree in a field related to digital media design and delivery
• A work history of at least 3-5 years at in the planning, design, and delivery of digital media
• Agency experience preferred
• Multi-media design experience with proficiency in Adobe Creative Suites
• Experience with video editing and production a plus
• Demonstrates a working knowledge of content management systems and other digital tools preferred; knowledge of Wordpress and Salesforce are a plus.
• Digital platform presence maintenance experience.
• Demonstrate familiarity and/or experience with digital platforms such as Twitter, Instagram, Facebook as well as Hootsuite
• Analytical and familiar with Google Analytics
• Excellent writing, and verbal skills.
• Commitment to detail.
• Ability to travel 10%

Level of Authority:

• No supervisory position
• No budgetary authority